I was reading over this blog (I hate that term, by the way) and I thought it may be confusing to the reader. Why is the author jumping back and forth from professional wrestling and the coffee business?
I touched on it in one post and decided to elaborate; the coffee business has the potential to go through a change. Right now, the entire coffee industry has an image of being modern, “upper class,” artistic, etc. but I think a company like Cuppys Coffee can change that. I think Cuppys Coffee has the potential to change the coffee industry the same way Nirvana and ECW changed their industries.
Industries swing on pendulums; they go from one extreme to another, which I will touch on again in a moment. And right now every coffee shop is trying to be this upper class, overly artistic, Seattle themed place, even in the middle of Ohio. Whereas a company like Cuppys Coffee is coming along and being bright, colorful and about families; I don’t know, I just think it is extreme enough to work. I even hated the name when I heard it but when I thought about it, I thought it was a brilliant idea; if marketed right.
I talk about the wrestling business because 1- I love it and 2- it also, needs to go through a change. Vince McMahon both saved, and killed, professional wrestling. He made professional wrestling bigger than it could have ever been; he made it a common, house hold thing for better or for worst; but he also bought all of the competition and was too good at what he did, that he has no competition at ALL, and has become stagnant.
A company that once used to have Randy Savage and Ric Flair in main events now has “Kiss My Ass” segments where people are forced to kiss each others ass; its gone too far, and even I, as a 10+ year wrestling fan can’t watch it and embarrassed to call myself a wrestling fan because all people know about is his product.
However, he never set the standard; back in the day, he bought up NWA and AWA’s talent and ran their matches on his stage. Then when he was having Men on a Mission rap in the ring, there was a little company called ECW in a bingo hall in south Philadelphia which changed wrestling, picked up steam, but eventually died. It left it’s mark though; and arguably caused the “Attitude” era in WWF which caused stars like Stone Cold Steve Austin, The Rock, and Mick Foley.
But now, he has no one to lead him again. He’s beat everyone. There’s TNA Wrestling, but they pride themselves on using WWE rejects as their champions and main stars instead of the young talent which could lead a revolution. Instead of Samoa Joe or AJ Styles, they trust the company on guys like Jeff Jarrett and Sting; guys 10 years past their prime.
Now onto what I was saying about “Extremes,” after ECW, everyone thought if you were Extreme, you would be successful. This caused the Backyard Wrestling phenomenon, and a lot of hardcore companies to pop up on the indies, like IWA:Mid South, XPW and CZW. IWA:Mid South is ran by Ian Rotten, former ECW star.
CZW is ran by a man named John Zandig. CZW actually showed a ton of promise and in 2002, was selling out the ECW arena in Philadelphia; something no other company has done except for the ECW reunion shows. But recently even they have lost their vision.
XPW is dead.
But there is another company called Ring of Honor; as I said about pendulums, where ECW used barbed wire and a little broken glass on fists, CZW/IWA:MS/IWA:MS used light tubes, light bulbs, pits of hot coals, wheedwhackers, boards with nails in them, and more. Ring of Honor uses…wrestling. They rarely use weapons so when they do; it means something.
If you hit someone with glass every week, then when you have 2 people in a meaningful story line, what more can they possibly do to each other? They can’t kill one another, so you’ve cut their legs out from them. Even a chair shot can mean a ton if you don’t do it weekly.
However ROH, I honestly feel, will never get over with the public. I don’t think the majority of the world will be able to watch 2 guys put on a pure wrestling match for 30 minutes without saying its “gay” in this modern, “quick and dirty” society.
MTV’s Wrestling Society X has a chance but then again; it has guys on top that don’t belong there; like X-Pac and Vampiro; past their prime.
So I talk about the things in this blog because I like to look for changes in structure. If I saw one coming in music; I would talk about it. However I think the music industry is trying to hard to see every angle that it is just lost and so much crappy music is out there… anyone can put out a CD these days, so it means nothing. Movies, I may talk about, we’ll see. Movies are tricky.
Things may seem unrelated but they are if you think about it.








